If you’re like most YouTube creators, you want to get more views on your videos. But how can you do that?
You can start by optimizing your video titles and descriptions. Titles should enticingly tease what’s in the video and include keywords. Descriptions should be short and informative and include links to your channel, playlists, extra channels, and social media.
- Optimize your video
Getting more views on YouTube requires that your videos be engaging and informative. This means making sure that your video’s title is clear and concise and that your description uses the right keywords.
Snazzy production value will never trump good content, but there is no harm in trying to make your videos look as professional as possible. This can help to catch viewers’ attention and encourage them to share your video.
- Optimize your channel
Sleek production values can help you rack up the views, but consistency is also key. Make sure you’re posting new videos consistently so that people know to check back regularly and stay engaged with your brand.
YouTube also prioritizes video engagement — so use your videos to drive viewers to other content on your site and beyond. This includes cards and end screens, which ask users to subscribe, visit your website, and more.
- Optimize your description
Much like with website content, video SEO involves keyword research. Using keywords in your video title, description, tags, and file name can increase search engine visibility.
To find a good list of keywords, start by searching YouTube for popular videos in your niche. Then, look for the same keywords in the tags. The best tags are clear, accurate, and descriptive. This is important for user experience and search engines.
- Optimize your tags
As any SEO expert knows, YouTube tags are important for both search and video description. The title of your video should be accurate and informative but also enticing enough to get people to click.
Remember, YouTube’s algorithm prioritizes watch time and engagement metrics. Your content will benefit if you can keep people on the platform for longer! That’s how you’ll earn more views.
- Optimize your keywords
YouTube SEO is similar to regular search engine optimization, but with specifics that include video content. It involves optimizing your videos, channels, playlists, and metadata.
Keywords are important for both YouTube SEO and traditional SEO, as they help the platform identify your content and associate it with users’ searches. It’s best to choose the most relevant keywords and include them in your video’s title, description, and tags.
- Optimize your thumbnail
A great thumbnail captures the viewer’s attention and draws them in to watch your video. It is also important to use contrasting colors and a high-quality image.
YouTube recommends using a custom thumbnail that is a still from your video and has a maximum size of 1280 x 720 pixels. This will ensure that your thumbnail will be clear and visible when people search for videos on YouTube.
- Optimize your title
A video’s title is the first thing that people see, so it’s important to optimize it for click-through. Use relevant keywords that accurately describe your video’s subject matter.
Encourage viewers to subscribe by asking them at the end of your videos. Subscribers are one of the key metrics that YouTube considers when ranking and recommending your videos to users. They also help improve key metrics like watch time and engagement.
- Optimize your description
It’s important to optimize your video description. This will help YouTube understand what your video is about, and it can also boost your search rankings.
To do this, you can use the same technique as you would with website content. Just go to a popular video in your niche and see which keywords it’s optimized for.
This can be a great way to find new, targeted keywords.
- Optimize your video thumbnail
Thumbnails are the first thing viewers see before clicking on a video. That’s why it’s important to make them as eye-catching as possible.
Video thumbnails often perform best when they tease a value or story. Try using a face or a label to catch people’s attention.
Adding text can also help you get more views on YouTube. Just be sure to use a large-font size that’s easy to read.
- Optimize your video title
YouTube is a search engine, so it’s important to use SEO best practices when creating videos for the platform. One of the most important aspects of this is optimizing your video title.
Make sure to include your keyword in the title and that it describes what the video is about. Also, make sure to include the keyword in your video description and tags.